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Institute of Transport Administration

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Coach industry marketing campaign set to move forwards

27 Jul 2021

An industry-funded nationwide marketing campaign to promote the coach sector to new and existing customers still looks set to go ahead despite

 

Organiser Candice Mason, Director of Business Operations of Tring operator Masons Minibus and Coach Hire, says that commitments from operators and industry stakeholders fell “somewhat short” of that goal despite a late push to secure further pledges. However, she and others involved in the project are now working with the Confederation of Passenger Transport (CPT) to right-size plans to suit the sum that is available.

 

Further information:

https://www.route-one.net/news/coach-industry-marketing-campaign-set-to-move-forwards/?utm_source=routeone&utm_campaign=c798824d54-EMAIL_CAMPAIGN_2021_04_21_08_14_COPY_01&utm_medium=email&utm_term=0_584b65a2d5-c798824d54-98994373