THINK! 0% is a brand new, partner-led platform aiming to encourage drivers to always opt for 0% over an alcoholic drink if they’re getting behind the wheel.
In collaboration with on and off-trade organisations, THINK! 0% aims to create a new social norm amongst drivers. Together, we will prompt them to THINK! 0% when in drinking environments and help them to set new, safer habits without missing out on good times.
The platform launches with the THINK! winter drink driving campaign on 20 November but will extend past the campaign period, to help foster an ongoing shift towards 0% options among drivers.
THINK! invites you to become part of this long-term, industry-wide movement and work with us to highlight the positive solution that 0% products provide to the problem of drink driving.
Further information:
https://www.think.gov.uk/wp-content/uploads/2024/11/502976_DFT_Think0_PartnerToolkit_HiRes_Web.pdf