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New look, same message: ‘See it. Say it. Sorted’ - British Transport Police’s 61016 number made clearer

22 Sep 2025

  • ‘See it. Say it. Sorted’ rail security campaign given its first major refresh since it was launched almost a decade ago
  • bold new design makes the British Transport Police’s 61016 number more prominent, helping the public easily identify and report suspicious activity
  • £17 million investment to better connect CCTV at train stations, enabling greater real-time access for police to accelerate investigations and help passengers feel safer

Train passengers across Great Britain will start to see new ‘See it. Say it. Sorted’ posters and hear updated announcements from today (16 September 2025), marking the campaign’s first major refresh in a decade.

Since the campaign’s launch in 2016, reports to British Transport Police’s 61016 text service have increased more than eightfold to 255,088 a year – helping to improve the safety of travellers across the rail network.

To make reporting even easier, posters have had a makeover to clearly display the 61016 text number and the renowned ‘See it. Say it. Sorted’ train and station announcements have had an upgrade to make their wording clearer.

The new campaign is designed to help passengers more easily spot when something doesn’t look right, by explicitly showing and telling them what this could be, like an unattended bag, or someone accessing an area they shouldn’t.

Further information:

https://www.gov.uk/government/news/new-look-same-message-see-it-say-it-sorted?utm_medium=email&utm_campaign=govuk-notifications-topic&utm_source=8cb76641-b82f-4630-bf77-6e0d50c8f775&utm_content=immediately